Business to Customer Case Study

About The Company

The company is a global insurance and reinsurance leader in property, casualty and financial services.

As part of its e-commerce strategy the company wanted to provide a new service to support brokers in their e-commerce efforts. In order for this service to be a success with brokers, two major obstacles had to be addressed: costs and technology.

The company selected Quote and Buy based on the following criteria:

• Costs model to minimise risks to the company and broker partners
• Little or no involvement from the company and brokers IT resources
• Payment process to remove broker credit risk issues for the company

The first product was launched under the Quote and Buy service offering in a very short amount of time. Several other products were subsequently released. Brokers who signed up to the Quote and Buy service were up and running in under two weeks and were already acquiring new customers soon after that.

Brokers noticed that most policies were purchased out of office hours, which was further proof that an efficient web presence was critical to the business.

The company is now offering this service not only as a B2C channel for all retail brokers but also as a B2B platform for wholesale brokers who wish to use this as part of their intranet and extranet service to their own staff and sub-brokers.